Saturday, May 19, 2012

Our Own “Sponsored Co-Branded Partnership Plan”


Philanthropy World’s Sponsored Co-Branded Partnership Plan is an annually-renewable program consisting of:

  • a number of 6-issue gift subscriptions of PW magazine, fully paid for by the for-profit Partner which is co-branding with a chosen nonprofit Partner.
    • Magazines are mailed to a highly-targeted market of influential decision-makers and opinion-shapers selected entirely by, and viewed as a key relationship by, the nonprofit Partner and/or the sponsoring for-profit Partner.
    • The list of individuals receiving a gift subscription under any particular Partnership Plan is exclusive to that Partnership Plan.
  • Each issue is accompanied by a new personalized cover letter from the leader(s) of the Partner(s), giving the Partner(s) six opportunities to gently strengthen these key relationships in a positive yet understated way, while briefly highlighting the Partner’s current philanthropic activities and directing attention to the Partner’s advertisements in that issue.
  • Recurring advertising space in each issue is also offered to the Partner(s) at no additional charge.
    • It should be noted that there is a single price for all of the benefits of the Partnership Plan. That is, the benefits are